STEVE JOBS-The Motivation Industry

STEVE JOBS-The Motivation Industry

Steve jobs “the name in fame”. The world know him as one of the biggest and successful business executive, computer programmer, entrepreneur and what not…..but he is much more then what he is being considered just professionally.

Before we get into it…..lets just catch the glimpse of different phases of his life.

EARLY PHASE

For those of you who don’t know STEVE JOBS was an adopted child. But he very proudly states that Paul jobs and Clara Jobs were his real parents. His mom was an accountant and was a very enthusiastic teacher as well, she made Steve learn to read even before he started with his kindergarten. His dad worked in laser industry, he made Steve get acquitted with machine and technology and made him learn to enjoy whatever he does.

He was 12 years old when he first encountered a computer machine and decided to do contribute and apply skill in this field.

CREATING COMPUTERS-(JOBS AND WOZNIAK)

In 1971 , the 16 yr old Steve was introduced to 21 yr old Wozniak and then together in 1976, they both started their own company and named it APPLE, APPLE – in memory of a happy summer Steve had spent picking apples. There start up investment was of $1300 which they managed by selling Job’s micro-bus and Wozniak’s calculator.

COMPUTER RIVALRY

The biggest name behind personal computers is APPLE. Analyzing the huge gap between market requirements and technology available Steve and Wozniak came up with personal computers for individual use and hence Apple II went into market in 1977. The company sales went from $2.7 million to $200 million in three years.

Then in 1980 Apple came up with Apple III in the market, being not so successful, due to technical and marketing problems it was withdrawn from the market and was reintroduced after clearing all the glitches.

Apple’s biggest competitor in International market was IBM and by 1983 Apple lost half of its share to IBM.

MACINTOSH-(THE TURNING POINT)

Now in 1984, Apple came up with a revolutionary concept in computers where the screen display consisted of small icons which could be accessed with the gadget called mouse, thus making the computer system very user friendly and improving the Graphical User Interface. But getting success was not so easy, the model could still not be as successful as it lacked the features that personal computers had such as high quality printers.

Sometimes great ideas can lead to great failures in life, somewhat happened with Jobs too, Sculley (CEO of apple) considered Jobs ideas to be hurting the company success scale and it was when the company’s executives too started phasing out Job’s and he was demoted from his job profile thus causing him to part his ways from Apple.

NEXT WHAT??

Situations were testing Jobs patience and now Jobs started his new company NeXT where he hired some of his old employees. In 1988, NeXT grabbed a chance to showcase their product in one of the biggest formal events of San Francisco aiming specifically to educational market. The product received great reactions in the market due to its high processing speed and user friendly display but could not make much due to its high pricing issues.

Now NeXT helped Job’s grab next opportunity and he purchased a small film making company called PIXAR specialized in computer animation. Later Pixar went on to make two Blockbuster films TOY STORY -2 and A BUG’S LIFE.

EARTH IS ROUND, HENCE DISPLACEMENT=0 (GETTING BACK TO APPLE)

In 1996, Apple bought NeXT for $429 million and in 1997 jobs was back as Apple’s CEO. Now in the same year the rival company Microsoft and Apple came up to do partnership and agreed to cooperate on several sales and technology fonts. Now the partnership worked very well and the duo came up with several new products and great marketing strategies.

CONCLUSION

“Sometimes Life hits you with brick on head, Don’t lose faith” -STEVE JOBS

We don’t always read the biographies to read what exceptional things people have done in their lives….but we do so to understand how they dealt with conditions in their lives which eventually made them do something exceptional.

It tells us success need discipline, patience, determination, diligence, perspiration and most importantly faith. Most of us know the successful side of Job's story but what made him great was how he reacted in difficult times.

“Reading success stories can help us get message, but reading failure stories can help us get idea to be successful”- 

Dr. Abdul Kalam

That’s the reason we believe that discovering 99 ways of doing mistakes is better than discovering just 1 way to solve our problems because these 99 ideas will always help us avoid doing mistakes once we discover them.

KRITI KAKKAR